Archive for May, 2006

It’s All in the Title

The great thing about blogging is the freedom that comes with it. Depending on what you blog about, you develop a specific audience that is keenly interested in what you have to say. One of the best reasons to join BlogBurst is to expand your readership and drive more traffic back to your site. Once your blog is featured on a publisher’s site, readers can click on your blog link or byline to click back to your site.

But just what hooks the reader (aside from your brilliant post)?

The title of your post, of course

Continue reading ‘It’s All in the Title’

BlogBurst software update

As promised, we rolled out the BlogBurst Photo Proxy this past weekend. The Photo Proxy automatically caches a blog post’s photos when that post displays on a publisher site. This way, subsequent displays of the blog post do not hit your blog’s server, saving bandwidth costs for bloggers. Example after the jump.

Click on the image to see how a proxied image retains is original URL, but is served from our Photo Proxy to save the Blogger bandwidth costs as their content displays on publisher sites across the network.

BlogBurst on more publisher sites

BlogBurst continues to grow and provide new opportunities for our bloggers. The newest publisher additions to the BlogBurst lighthouse program include: Parade.com, San Jose Mercury News, Gannett properties, which has hundreds of newspapers (Arizona Republic and Des Moines Register are the first up) as well as Lee Enterprises, which includes 58 daily newspapers.

Check out the press release

We continue to make efforts to grow our publisher partner list, so stay tuned to BurstBlog for more updates.

BlogBurst results for the first two weeks

We are seeing some really positive results from the first two weeks worth of traffic on BlogBurst and want to share it with you.

While it is early in the process to claim victory, we are seeing two distinct and compelling sets of results for blogs that have been picked up on publisher sites.

Growing visibility for your blog via headline impressions

The first opportunity for your site to be discovered on a mainstream media site is through the page components that typically display headlines, a teaser sentence and your blog’s name in a clickable widget (see example by clicking “more”) Continue reading ‘BlogBurst results for the first two weeks’

Upcoming BlogBurst improvements for bloggers

Now that we are live with the service, we want to expose more of the inner-workings of the BlogBurst development process so everyone can follow along as we layer in more capabilities into the system. We are gathering feedback from the bloggers who submit requests/issues, as well as from some of our formal (and informal) blogger advisors, whose job it is to keep us headed in the right direction and accountable to the bloggers in our network. Going forward, we plan to provide more product roadmap information to you through the BurstBlog, so stay tuned right here for more information as we progress. In the mean time, here are some of the key product development initiatives you should know about for the next 30 days or so.

Photo Proxy to eliminate photo deep linking

As more of our publishers go live, more of your content is being put in front of larger audiences. While the exposure is great, we’re aware that inline images in your posts displayed on major destination sites could run up some serious bandwidth. Within the week, we will unveil the capability to automatically re-host your images before they are displayed on our publishers’ sites - so your photos can be delivered to publisher sites on our bandwidth nickel, not yours.

Continue reading ‘Upcoming BlogBurst improvements for bloggers’

BlogBurst is proud to include Webby Award blog winners!

2006 Webby Awards have announced the following winners who, are also a part of BlogBurst! We’re proud to have you on board:

5 Blogs Before Lunch

Grist Magazine

and, a shout out to political blog nominee, BagNewsNotes

Blogger Interview: Peter Bean of Burnt Orange Nation

We spoke to blogger and BlogBurst network member Peter Bean about his blog Burnt Orange Nation, his love of the University of Texas Longhorns and his thoughts on BlogBurst. We hold a virtual index finger, pinky and thumb in the air (Longhorn symbol) to Peter and his blog. Here’s what he has to say:

Q: What urged you to start Burnt Orange Nation, the sports blog on the University of Texas Longhorns football team?

A: Andrew Wiggins and I have long loved two things more than anything else - sports and writing. We were both born and raised in Austin, so we grew up huge Longhorn fans. As happens in life, we eventually wound up in different cities, and missed our long sessions talking about the University of Texas athletics. The solution was obvious: start a blog. That was almost two years ago; we haven’t looked back since.

Continue reading ‘Blogger Interview: Peter Bean of Burnt Orange Nation’

PSA…comments on the BurstBlog

Hi everyone, Burst Blog Admin here. Just a quick note to let you know about our comments policy on the Burst Blog . We do moderate comments on this blog, but as a function of spam control (yes, they found us already). Your comments will flow through to the blog, but they are batched up first so I can screen out the spam. This may cause some delays before your comments will show on the BurstBlog. Please be patient when this happens, we all wear a lot of hats here at Pluck and it might be a little while before I can moderate the comments. Note that once a comment has been approved, all future comments from that person will automatically post to the blog.

Show me the exposure!

Now that BlogBurst is live on publisher’s websites across the country, we updated the BlogBurst blogger workbench to provide you with a base set of reporting information on your blog’s syndication activity in BlogBurst.

To see the new Blogger reports, log into your account on BlogBurst and look for the “Reports” tab at the top of your workbench. The default “All BlogBurst Activity” report shows you headline impressions collected from all BlogBurst publisher sites. The “My Activity” report allows you to slice and dice your headline impressions, post views and unique visitor counts from across the network. The “Posts and Publishers” report shows a historical collection of your highest performing posts in the network.
Continue reading ‘Show me the exposure!’

BlogBurst Goes Live!

(…cue, confetti falling from your ceiling where you are)

The day you have all been waiting for has finally arrived. BlogBurst went live today on many of our lighthouse publisher partner web sites. SFGate.com is showing travel blogs, as are the Austin American Statesman and San Antonio Express News. The Statesman is also branching out to other parts of their site to use BlogBurst blogger content in their sports section and life - style and home decor section, where you can find blogs on home improvement and fashion. Houston Chronicle is displaying some of the tech blogs in our network, and it doesn’t stop there. Even local papers, such as the Waterloo Cedar Falls Courier (Iowa) and the Santa Maria Times (California), both part of the Lee Enterprises family of papers, as well as the Gannett papers, including the Des Moines Register and Phoenix’s Arizona Republic, are currently testing BlogBurst blogger content on their sites.

Of course, we could not have done any of this without your blogs and your willingness to participate in the BlogBurst network. We raise a virtual toast (imagine the Pluck BlogBurst team of editors, managers, developers and marketers holding up large frosty mugs of Shiner beer) to all of you for helping us get to today’s launch and beyond.

Continue reading ‘BlogBurst Goes Live!’