The click through stat refers to the number of times someone reads a post on a publisher site and clicks through to your blog (ie, a referral to your site).

The key areas we are focusing on right now is getting more readers to see BlogBurst headline widgets on publisher sites (more prominent placement, etc) to drive clicks to read blog posts and also to make the blog posts on publisher sites more compelling to drive clicks/referrals back to blogs (”visit this blog” call outs, etc). The goal is to drive up these click through rates at the same time we are expanding our publisher base and the breadth of topics any publisher covers using BlogBurst. This one-two punch should net more blog pickups on publisher sites and drive more exposure and traffic.

I get the Headline Views and I even think I get the Post Views, but the Visitors number and the Click Through #s confuse me. Esepecially considering the site I’m on.

The first page as an aggregator of all headlines from various topics. So I get that as my headline views. From there the visitor can either click on the headline and go to the view of my post in a specially designed blogburst format on the publisher’s site. Or the Visitor visits the entire topic and then sees the headline along with a few of the first words of text. Then the visitor can visit the page post as it appears on the publisher’s site and at the end choose to visit the permalink which takes them to my site.

So initial landing page = “Headline View”
Secondary landing page = “Post View”
Visit to post on publisher’s site = “Visitor”
Click on permalink to visit my blog = “Click Through”

This is what I’m assuming is correct until I am told otherwise.

I have some questions, and this seems as good a place as any . . . On the reports and publishers page I notice “Headline Views,” which I assume means the number of people who visited the page where blog burst featured the given posts headlines. Next it gives “Post Views” which is a much lower number and I assume that means the number of people who clicked over to read the post on blogbursts pages on the given web site(s). Last it gives a number for “Visitors” which in most cases as I read my reports is somewhere in between the Headline Views and the Post Views. Would I be wrong to assume that visitors were the number of people that clicked over to read the post directly on my blog site?