It’s a good idea to summarize the main point of your post in the first 50 or so words of the article. Most blog readers spend time scanning many articles at a time before they decide to read any given post closely.
BlogBurst publishing partners do searches for specific topics and will get back hundreds of relevant, high quality blog articles. Their search results will only show the first few sentences of these posts. The editor will scan these summaries and select posts for further review. This means that your headline and article introduction are the most important text you can write to improve your chances of pick up.
A compelling summary will both give readers a quick overview of your topic and introduce a striking statistic, quote, or fact. It should “catch the eye” of a reader and drive them to learn more by reading the rest of the article.
This advice sounds like a combination of classic journalism 101 and marketing combined.
For bloggers, it is a good strategy to have a powerful (tease?) first two lines, and all good journalism students know about the lead paragraph!
Your tips are appreciated. Keep them coming!