Understanding Who’s Reading Your Blog

Now that your blog is being syndicated through the BlogBurst network, you want to know where your posts are showing up, don’t you? (We thought so!)

Here’s how to see where you’re getting play:

Log into your account on BlogBurst and look for the “Reports” link at the left of your workbench. The default “All BlogBurst Activity” report shows you headline impressions collected from all BlogBurst publisher sites.

The “My Activity” report allows you to slice and dice your headline impressions, post views and unique visitor counts from across the network (more on what those terms mean at bottom).

  • If you click on “My Activity” you can see the headline impressions your blog has generated.
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    The drop-down menu on the right allows you to change the time span

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  • The “Posts and Publishers” link identifies your top ten posts by headline, date posted, the number of times the post was viewed, and how many people clicked through to your blogburstblog4.gif
  • The “Post Placement” link allows you to sort by publisher your post placement. You can also view how the post looked on an individual publisher’s site
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Blog Placement Reports Q&A

Q: What the heck is a Headline Impression?

A: Headline impressions represent the number of times one of your blog’s headlines display on any publisher site. See the SFGate.com travel section as an example of how BlogBurst blog headlines are displayed. In this case, SFGate.com shows 4 headlines from a collection of selected blogs in their BlogBurst travel channel. Any time your blog’s headline(s) shows up on a publisher page like this, we capture every pageview and count it as a headline impression for the post and roll up all headline impressions for your My Activity report.

Q: So then what is a Post View?

A: Post views represent that number of times someone clicked on a headline displayed on a publisher site to read the entire blog post.

Q: Why don’t I see any reporting data?

A: For many BlogBurst bloggers in the network, your “My Activity” report will be blank. This simply means that your blog has not been picked up yet.

One final note: If you change the parameters of the “My Activity” report (headlines vs post views for example) in the pull down menus, don’t forget to click on the “Draw!” button to re-render the report with these new settings.

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