Bloggers are going mainstream. We knew that. But it’s happening more and more as traditional media outlets acquire independent sites (usually written by one person). Bloggers go on to become columnists and writers for mainstream media, perhaps receiving validation for their opinions and viewpoints. Or just a steady paycheck.
This “revolution” is described in a Forbes article, which points to bloggers who have been picked up by such big names as The New York Times, CBS News, McClatchy and others.
With increasing frequency, media outlets big and small are deciding that if you can’t beat ‘em, buy ‘em. And why not? Slammed by critics for not being Internet savvy, the moves are a natural. You get an instant audience and fresh talent steeped in a sensibility that’s still evolving.
If bloggers continue to trade in their own brands for journalistic credentials, what does this mean for the blogosphere? The line between blogs and media is already blurred. Looks like it’s going to get even blurrier.
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