In an effort to more accurately reflect the blog usage data in the BlogBurst syndication network, we’ve adjusted how we calculate the Leaderboard Top 100 beginning in Q3.
In the past, we relied purely on headline impressions - our new formula utilizes both headline impressions and click through rates, which are a measure of how many people read your article on a publisher’s site. These two components are then combined to arrive at the blog’s final Leaderboard position. We think this balance provides a more accurate reflection of a blog’s performance in our network and on publisher sites while better establishing a blog’s value. This new formula will also help us provide you with more detailed feedback on your blog’s success.
You can improve your click through rate by:
- Writing engaging headlines
- Utilizing avatars to provide a better visual for readers
- Making sure your lead sentence compels the reader to continue
- Keeping your blog on topic with consistent postings
For more detailed information on the Q3 Leaderboard formula change please visit our FAQ at Blogburst.com.
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