One of the big values of using blogs to help cover a story is that publishers offer readers a wide range of perspectives. The BlogBurst team has been promoting posts covering the wildfires in California - and the mix of posts in our network offers a wide range of perspectives: a scientific look at Santa Ana winds, environmental commentary, posts from California residents, and social commentary on how the wealth of the area is impacting the resources dedicated to the disaster.
Some blogs that have been adding to the coverage include:
See how USA Today is using BlogBurst to add to its coverage of the story:

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