Archive for November, 2007

Kindle Commentary — They’re Missing the Story

kindle1.pngThere’s been no lack of commentary in the blogs this past week about Amazon’s new Kindle reader, the new incarnation of the “e-book” (a device that lets you read books or Internet content like blogs wherever you go, and with a distinctly different feeling than a portable computer.)

Surprisingly, almost all the commentary missed the point, focusing on the Kindle’s flaws (apparently Amazon did not spread the kind of usability love that Apple slathered all over the iPhone). OK, fair enough, most of the posts started as product reviews. But what about the real story? This paperback-sized reader could just change the way we read and write the digital word.

“Madness!” you cry. “Impossible.” Hang on, hear me out.

The big leap here is that the Kindle doesn’t use a traditional computer screen. As mentioned in another post, computer screens typically are low-resolution and flash at you some 80 times per second, all of which makes for a much more jarring reading experience than we all realize.

The Kindle, however, uses “electronic ink” technology where the screen you read is actually made of teenyweeny little balls that show up black or white (see http://electronics.howstuffworks.com/e-ink1.htm) — MUCH more like reading on paper than the screens you’re used to.

So what’s the revolution here? Simple: you can read much longer things. You can focus on text. You can read outdoors. You can even read a whole book on it. The more the world of the blogosphere and the Web moves to devices with non-light-emitting screens, the more chance that the written Web will allow for longer articles.

And in a world of bite-sized tiny info-tidbits, and Web pages that people scan instead of read, I for one think this will be a small revolution and a boon to writers. (Combined with more and more video for subjects that work well in that medium.)

Stopping Content Theft

It’s a dark and dangerous world out there, and all sorts of people would love to steal your content for their own aims (making ad revenue, gathering search engine traffic, etc.)

I’d write a post about how to stop content theft, but The Blog Herald already did a bang-up job of it yesterday. Check out The 6 Steps to Stop Content Theft.

The overview (with details on each at the originating site) is:

  • find out who is copying your stuff
  • preserve the evidence
  • copy the plagiarist first (if practical)
  • contact the plagiarist’s advertisers
  • contact the plagiarist’s host
  • contact the search engines

Gobble Bloggle

As Thanksgiving sneaks up with ninja-like stealth, posts about holiday activities drive the creation of special BurstWires for publishers using the BlogBurst network. No matter what category your blog calls home, posts offering holiday tips and trends may entice publishers and drive traffic to your posts.

Need some inspiration? Here are a few examples from the BlogBurst holiday wish list:

My grandmother swore that if you cooked a turkey upside down for an hour before flipping it back over you would end up with the tastiest bird in town. Food & Wine bloggers: What are your favorite recipes, products, or cooking tips for the holiday season? Posts featuring holiday cooking tips will be featured in a special Thanksgiving Recipes BurstWire for publishers. Health & Fitness bloggers: Recipes on the blogosphere are looking mighty tasty. I wouldn’t be surprised to find readers seeking advice on how to battle the post-potluck bulges.

I’ve been eyeballing this cute little gizmo as a potential gift for the last few months. On the other hand, “To Wii or not to Wii,” may be the question that I struggle with the most. Shopping, Gadget, and Gaming bloggers: what products do your recommend for the Black Friday BurstWire for publishers? Arts & Entertainment bloggers: What are the must-have books, movies, and music products for shoppers this year?

Business/Finance bloggers: They don’t call it “Black Friday” for nothing. Posts that highlight big wins and losses as retailers and product manufacturers work to get their balance sheets back to black are sure to attract publishers for post-turkey day pick-up. And considering our special Toy Recall BurstWire, I am sure that readers are interested in the impact this trend has on toy store and toy manufacturing sales. If business and industry trends are not your cup of tea, use your expertise to offer personal finance and credit tips to get readers through the holiday shopping frenzy.

How’s BlogBurst Treating You?

As BlogBurst has expanded its reach across destination sites over the last year, we’re increasingly hearing success stories from our esteemed participating bloggers. These folks have some good things to say about their experience so far:

Patrix talks about gaining exposure and dollars here.

And Chuck is happy to be appearing on Reuters.com as well as a few other major sites recently.

Earth & Sky is known as “A Clear Voice for Science”, and with BlogBurst, they’ve made that voice a bit louder on sites like USAToday.

What we’re happy about is that they’ve reaped those benefits just by doing what they were already doing in the first place — writing great independent content that people find interesting.

What has BlogBurst done for you? Good or bad, please let us know.

Why You Need an Editorial Style Guide

style.png OK, so we know you’ve got style, but do you have the right kind? We’re not talking personal flair here — if you want a great blog, you’ll need to think a little about editorial style.

Your editorial style includes the conventions you use for spelling certain words (email or e-mail? Web site or website? Colour? Theatre?) and the basic rules of grammar and punctuation you follow.

If that all sounds too much like school, it doesn’t have to be complicated. The key is consistency. At the simplest, you can keep a list of common words that have more than one spelling (email, website) and always spell them the same way. Decide if you’re going to use the second comma in “this, that, and the other” and thereafter always do the same thing.

An easier way to handle style is to follow a style guide. Not sure if you should use the second comma? Just look it up.

The AP Stylebook is sort of the gold standard for journalists. The Columbia.edu online style guide is a nice online alternative.

If you use other good resources for editorial style, leave a comment!

p.s. As a tangent, it’s interesting (to me. a dork.) how style changes over time. When I started working on the Web in 1995, not only did my AP Stylebook not include any Internet terms, but I thought that email should be spelled e-mail (”it’s electronic mail, after all — e-mail!”) and website should be spelled “Web site” because “World Wide Web is a proper noun!”

Now that ten years and more have passed, I see email and website as words of their own.

Keeping Your Feed Clean

You blogged during hurricanes, fires, and floods; remained vigilant in reporting on the most scandalous political and celebrity blunders; shared your personal experiences, as well as your fantasy football, design, recipe, and stock trading tips; and meticulously researched the best themes, plug-ins, and widgets to provide an interactive and stimulating experience for your readers. You are a social media maverick and you rock!

But have you ever asked yourself, “How clean is my feed?” Here are some tips to help ensure your content looks great, regardless of if it’s viewed on your website or read along the feed chain:

Full Feeds vs. Partial Posts

Publishers using the BlogBurst network require all feeds to display the full blog post. Setting your blog’s feed to show partial posts not only prevents your content from being used, but could also result in suspension from the system. A simply solution is to set your feeds to display the full article in your blog settings. For Wordpress users that just can’t get enough of the “read more” link, you can install the CompleteRSS plug-in to fix the problem. Your RSS will display the full feed and you will retain control over the way posts appear on your site.

Embedded Video

Embedding online videos can add value to your posts, but did you know that embedded content is often lost along the feed chain? Be considerate to feed readers by also including a link to the video. For example, add a line that states, “If you are unable to view the embedded video, click here to watch.” Just like your feed, keep the video clean. If the content you are posting is not suitable for certain audiences, place a warning within your post.


Journalists Using Blogs as Sources

Thanks to the Center for Media Research for turning us on to an Arketi Group study which reveals how journalists are using blogs as sources:

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier.

Other interesting tidbits — asked how they use the Internet, journalists replied:

  • 98% say reading news
  • 97% say emailing
  • 93% say finding news sources
  • 89% say finding story ideas
  • 72% say reading blogs
  • 67% say watching webinars or webcasts

[Read more about the report here.]

Thirty Posts in Thirty Days

NaBloPoMo SealIt’s day eight of a posting fever for bloggers taking part in the NaBloPoMo challenge. For those of you wondering about what type of tongue-twisted soirée you have stumbled upon, the program’s slogan says it all. “Post until the Internet explodes.” It’s not too late to create a blog and contribute to the spirit of National Blog Posting Month.

Organized by avid blogger Eden Marriot Kennedy and inspired by the National Novel Writing Month contest, NaBloPoMo challenges the bloggers to author one post per day for the entire month of November. According to NaBloPoMo’s website, the roster of bloggers has doubled to an estimated 4,000 members since the program’s start in 2006.

 

Writing Aspirations, Melting Mama, Hollywood Flakes, Life With Heathens, Pinch My Salt, Big Fat Deal, The Silent “I”, and The Secret Government EGGO Project are among the many BlogBurst members contributing to the NaBloPoMo competition.

Are you blogging for NaBloPoMo? Leave us a note in the comments section. If you are looking for inspiration for your next blog post and want to increase your chances for pickup by publishers, consider blogging about the following subjects:

  • Thanksgiving recipes
  • Black Friday
  • Holiday gifts and gadgets
  • Holiday entertaining
  • Holiday travel
  • Holiday finance
  • Retirement news and politics
  • Basketball (NBA and NCAA)

BlogBurst is also seeking UK and India bloggers.

Keep Your Blog Software Current

Most bloggers are in the game to write about issues and share ideas that matter to them, so it’s no surprise that many self-hosted blogs are a version or three behind the officially released and supported versions. Upgrading blog software isn’t exactly fun, and it takes time time away from starting and contributing to discussions around the Web, but it is important to stay on top of changes to your blogging software, and it’s easier to do than ever. So, why should you stay up-to-date?

Security

Most new releases include code to patch potential security holes in complex blogging software. The last thing you want is someone finding a chink in the armor, gaining access to all of your hard work and destroying or hijacking it. As someone who neglected the software and paid the price, I can tell you that cleaning up after a crazed hacker-kid is not a fun way to spend an evening.

Most point releases (2.0.1 or 1.3.9 etc.) are typically released to fix bugs, with security issues at the forefront. So, even if you aren’t willing to commit to a major new release, you should jump on new point releases quickly. Major releases often include security fixes as well, but it’s rare for a major release to include a security fix that isn’t also released for the previous version. For example, if version 2.5 is released by a software company, odds are good that 2.4.X will come out at the same time, solely comprised of security fixes.

Features

The other key reason to stay up-to-date are the new features bundled into a release. Often times the little features have a really large impact. For example, improvements to spam detection may not seem like much, but good software will let you focus on writing instead of weeding your comments, that can translate into a lot of time.

Every blogging platform has different ways for you to stay up to date. For example, there is a great plugin for WordPress that makes it easy to upgrade the software within your browser. A lot of Web hosts also provide built-in install and upgrade functionality, via services like Fantastico.

If you take a little bit of time now, you can save yourself some heartache later, and you may even find some fun new tools and toys that will make writing for your blog even more fun.

Blogging By Numbers

Blog World Expo has posted some interesting blogosphere statistics on its Blog World & New Media Expo conference website:

The Blog World & New Media Expo conference occurs November 8-9 at the Las Vegas Convention Center. BlogBurst members Debbie Weil (BlogWrite for CEOs), Aaron Brazell (Technosailor), Dawn Olsen (GlossLip), Matt Cerrone (MetsBlog.com), Mary Jo Manzanares (Flyaway Café), and members of the Blogcritics team are among this year’s lineup of keynote speakers.