Thanks to the Center for Media Research for turning us on to an Arketi Group study which reveals how journalists are using blogs as sources:
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say instant messaging makes their job easier.
Other interesting tidbits — asked how they use the Internet, journalists replied:
- 98% say reading news
- 97% say emailing
- 93% say finding news sources
- 89% say finding story ideas
- 72% say reading blogs
- 67% say watching webinars or webcasts
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