Archive for May, 2008

Blog Restoration and Maintenance

How did I let this happen?

The Mustang sat in a sorry state. Years of neglect hung heavy on the once-glorious sheetmetal; once eluded through great care, rust was now peeking through paint in the usual places. Dry rotted tires had long since ceased to hold air, door and hood hinges popped and moaned with any movement (as I winced with mechanical sympathy) and worst of all, I could detect that small mammals of the North Carolina piedmont had made several small homes within the confines of what was once my pride and joy. The only rent paid was empty seed husks and a variety of nesting materials.

This was my task - to bring this Mustang back from the brink. And your task, as a blogger, is to prevent your blog from falling into disrepair - much as I failed to do with the car. I can assure you that the old saw is unfortunately, and quite expensively, true - an ounce of prevention is very much worth a pound of cure.

A fresh coat of paint

One of the more obvious ways to make your blog look factory fresh is with a new color scheme - and unlike the old Mustang, it won’t cost you a thing. I’m sure that you’ve visited web sites or blogs that looked dated - or worse, were actually painful to look at. Take a moment to assess your blog’s color scheme critically, and ask yourself if you’re happy with it. Make sure that it has enough contrast between text and background to assure easy reading. I prefer tight palettes (for instance, a color scheme that has only one or two colors and their variants to work with - like dark brown text on a light tan background) and that also avoids chromatic extremes. You actually can have too much contrast, in my opinion, so go for mid-darks and mid-lights. The very worst thing you can do is juxtapose a high-saturation red against a high-saturation blue. It shimmers horribly! Avoid.

Fortunately, most blog software makes it incredibly easy to swap between themes and palettes, or create your own - or rely on the creativity of others and grab widely-available additional themes. It is worth experimenting with - you’ll probably find something that you really like, and I’m sure your readers will like it too.

The radio doesn’t work

Something I see far too often is a feed that stops broadcasting. This can happen for a few different reasons, but sometimes the feed just flat-out breaks. Don’t take it for granted that your feed is working correctly - check it every so often by opening your feed URL in a browser window, and check that it matches your blog’s actual entries - particularly the most recent. Probably the most common cause of feed breakage is using MS Word to create your entries, and copy-pasting them in. MS Word has special characters that are widely known to break a feed. Simply put - don’t do that! Find a less “feature-rich” editor to write your entries in. You’ll be glad you did.

Too many gaudy aftermarket parts

As I accumulate gray hair on my chin, my enthusuasm for aftermarket add-ons of dubious quality and taste has, fortunately, diminished. The Mustang looks best as it did when it left San Jose in 1965, with just a smattering of vintage hop-up parts for a bit of spice and speed. The underbody lighting kits, radical suspension adjustments and bass-drunk subwoofers, I will leave for the current generation of “tuner” youth to explore. More often than not, these bolt-ons are a waste of money as they tend to diminish the overall function of the vehicle.

With so many plug-ins, add-ons, and other flashy bits to add to one’s blog, it is tempting to throw caution to the wind and build your blog to the hilt with “added functionality.” However, caution is required. Nothing is worse than having a bunch of add-ons on your blog - and then, having one of them break your blog or feed. It greatly complicates diagnosis, and more often than not, your friendly tech support agent will tell you to strip them all off in order to properly assess the situation. (I know, because I used to be one of those support folks.) My recommendation is to avoid the temptation to go hog wild, and only use a minimum of plug-ins and widgets. Easier said than done, I realize, but your blog will be far more trouble-free for doing this, and you’ll have far fewer updates to chase.

You are updating your blog software and plug-ins… aren’t you? I sure hope so, otherwise…

Someone broke in and trashed everything

Fortunately no person has ever broken into the old Mustang (aside from minor damage from the rodentia) - however, I can’t say the same for my hated Celebrity. The Celebrity was the automotive enthusiast’s equivalent of a lonely, gray exile - boring from all angles, dreadful from behind the wheel, and unreliable too - just to pour salt into the wound. I figured the rest of the world viewed the car with the same sense of pitiful worthlessness that I did… imagine my surprise when I returned home one day (after a walk back from the university campus) to discover that someone had broken in and scattered my belongings all over the yard. The thieves took nothing of value - except my peace of mind.

Unfortunately, in this day and age, there are far more ways to break into your blog than there were ways into my old beater car. Luck isn’t enough. Belief that your blog isn’t worth breaking into isn’t enough. Security requires vigilance and a bit of work - but it beats discovering that your blog has been exploited, and (in the worst case) it beats regretfully deleting your blog and starting over, if the corruption of your blog is too extreme.

Fortunately, by updating your blogging software and plug-ins regularly, you substantially increase the chances of successfully fending off an attack with relatively little work on your part. There are also some decisions you can make regarding the ways in which you handle links, comments, and other things that can also make a difference - and your blog’s platform almost certainly has some sound advice on its support pages or FAQ regarding best practices and things to avoid. It might sound like a hassle but it beats having to pull your blog back from the brink, using back-ups.

You, of course, are regularly making back-ups… right?

Show and shine

If you take a little time every now and then to keep your blog’s software updated, make tweaks here and there, and keep the add-ons down to a reasonable level, you’ll have a blog that you’ll continue to enjoy (since it is much less likely to fall apart unexpectedly) and your readers will appreciate your rock-solid and consistent uptime. Maybe you can’t drive it to the Dairy Queen for the local show-and-shine, as I did with the Mustang this evening, but you will have pride of ownership just the same. You’ll almost certainly have spent far less money than I did, too.

Bloggers Code of Conduct

Per a recent post at The Editors Weblog, a study reported by the law firm DLA Piper reported that 46% of internet users are in favor of a code of conduct for bloggers and online commentators. Only 32% of bloggers indicated that they would support the initiative.

Image Courtesy of C4Choas on Flickr

“According to Duncan Calow, a DLA Piper media law specialist, there is a “dangerous perception” among web users that user-generated content is “immune to the law.” Three-quarters of users who had posted comments or blogged online were oblivious to libel law, while only 1 in 3 had actually read the terms and conditions of the sites they frequent.”

A press release on DLA Piper’s website yields a wealth of statistics (aggregated from a survey conducted by UK-based YouGove Plc) about blogger and commentator awareness surrounding legal issues:

  • Only 5% of bloggers and commentators are clear on their rights.
  • 77% of bloggers don’t know where the law stands.
  • Online 33% of internet commentators have read the terms and conditions of the forum they are using.
  • 42% of Internet users feel bloggers should be held to the same legal standards as journalists.
  • Only 27% of bloggers feel they should be held to the same standards as journalists.
  • 46% of Internet users think a code of conduct should be created; Only 36% of bloggers are in favor.

Click here to read more about the study, including some of the legal pitfalls associated with blogging and online commentary.

So, what do you think? Are you in favor of a bloggers code of conduct? Should bloggers be held to the same legal standards as journalist?

Image Credit: Flickr ~C4Chaos

Pain at the Pump Fuels Publisher Pick-up

While oil prices continue to soar to record highs, the price of gas has pinched pocketbooks and sparked conversations surrounding everything from family travel and food prices to alternative fuels and political policies. The topic has landed in debates between presidential candidates who either favor or oppose a fuel tax holiday. In business news, the airline industry is taking a beating as jet fuel costs climb. On the home front, rising gas prices cause families to cancel their Summer vacation plans and begin checking their mailboxes for economic stimulus checks.

The topic of gas prices has yeilded increased placement opportunities as publishers utilize blogs from the BlogBurst network to provide additional coverage to readers. IBS has launched a “Gas Prices” section, featuring content from BlogBurst network members, across the majority of their local television station websites:

gas-prices1.PNG

Learn more about the topic by reading posts authored by some of your fellow BlogBurst bloggers who have been featured on IBS’ Gas Price news section:

Business
Fuel-enomics: 10 Tips for Small Businesses as Prices Continue to Rise - The goWholesale Blog
Dairy Farmers to Receive Help With Fuel Costs - Food and Fuel America.com
Gas and Diesel Prices Rocket Upwards…Again! - Food and Fuel America.com

Politics
Savings from suspending state gas taxes - Don’t Mess With Taxes
President Bush Troubled By High Gas Prices - Hutch Report
Hillary Spurns Economist on Gas Tax - Donklephant
Leading Democrats Side With Obama in Gas Tax Dispute - WSJ Washington Wire

Consumers
Drivers slow down as gas prices rise - Auto Insider Blog
American Life Altered by Rising Gas Prices - LiveScience.com Blogs
What’s Fueling Higher Food Costs? - Debtors Relief
Save Money on Gas Tips from Consumer Reports - The Sun’s Financial Diary
Tax Help - Tired of Those High Gas Prices? - “The Baby Boomer Generation”
Get An Oil Change and Save on Gas - Basil & Spice - Living Green!
Ease Gas Pump Pains by Replacing Old Habits with New Ones - Ask Patty

Take my PDA. Take my magazines. But don’t touch the chocolate.

According to an article published at The Center for Media Research blog, more than 36 million women work their way around the blogosphere each week, with more than 15 million women publishing content on a regular basis and more than 21 million reading blogs and engaging in comment conversations.

Of the more than 6,000 women surveyed by the BlogHer community, more than half would give up alcohol or their PDAs to keep the blogs they love. More than 40% would give up their iPod, newspapers, or magazines. Only 20% would give up chocolate. A survey to surface the number of women that are blogging about chocolate was not conducted.

Click here to access statistics and read more about the study.

[Image Source: Epromos]

Got Game?

Follow the action of the playoffs with BlogBurst’s newest publishing partner, NBA.com.

Nba.com screen shot

BlogBurst bloggers contribute to the coverage:

BlogBurst on NBA

20 Second Timeout

Hoops Addict

Reds Army

The Piston Post

Pounding the Rock

Third Quarter Collapse

Get More Comments

BlogBurst participating blog and DIY marketing expert Duct Tape Marketing enumerates 7 ways to get more blog comments. DTM’s suggestions are made mostly in the context of furthering your small business efforts, but applicable to most blogs nonetheless.