Author Archive for Beth

Chicken littles, or sunshine supermen?

I realize that there remains a bifurcation of opinion on the ultimate usefulness of blogs. Bloggers see themselves as free from the shackles of potential gatekeeping, allowing them to remain more timely, relevant, and nimble than, say, print - while anti-bloggers still see blogs as upstart mavericks who are crashing the party with wild abandon and a lack of journalistic standards.

The reality of blogging as a source of timely, useful information has been solidified, in my mind, by the housing bubble blogs in particular. For years, these bloggers have been warning of a growing bubble in the real estate markets both regionally and nationally. The criticism for these opinions was unrelenting and harsh at first (generally from the industries whose reputations were taking a solid whacking) but reality is reality. As the numbers have rolled in, the mood of the nation has turned inexorably to agree with the bloggers. These housing blogs have been well ahead of the information curve for years, and as the reality of the housing, credit, liquidity, and confidence crises began to set in, it became clear that, far from being chicken littles, these bloggers really did have their fingers on the ever-weakening pulse of the housing market (and by implication, the wider markets and overall economy.)

I first got turned on to this subset of blogs around a year ago by Seth Jayson of The Motley Fool fame. Seth is one of the more forthcoming of the writers over there, and isn’t known to pull punches - always a plus in my book. He expressed admiration for one blog in particular - http://housingpanic.blogspot.com - which really lived up to Seth’s general praise. I found the blog to be fairly over the top in delivery, but hugely entertaining… and all the while the predictions set forth on the blog were coming to pass, like clockwork. The blogger, known only as “Keith” (represented hilariously in avatar by the infamous Pets.com sock puppet) started the blog in late 2005 and has remained diligent about posting frequently, keeping his topical focus, remaining timely, and sticking to his thesis - staying over the top and entertaining at the same time. To my mind, this blog is “The Beatles” of blogs - irreverent, entertaining, fun and also capable of being taken very seriously - recently, serious journalists like Diana Olick have done interviews with Keith because of his tenacity and style, as well as his accuracy.

Keith got it right when so many of the top names got it wrong (and some still do so!) It’s a bittersweet victory when being correct also means financial disaster for the country looms - but this underscores the kind of awareness that a dedicated blogger can bring forth.

HousingPANIC! (or “HP” as it is also known) is not a member of the Blogburst network, but one of it’s excellent peers (Housing Wire) certainly is, and there you’ll find a somewhat more measured and analytical approach to the same topics that Keith covers - and as you would expect in the blogosphere, there is a certain synergistic effect shared among the housing blogs that gives them strength as a topic sector. So there’s a little bit of HP in Housing Wire, and vice versa.

Housing blogs of this type, to me, are the clearest evidence that sunshine is the best antiseptic, and that the tenacious, nimble outsider status of bloggers can bring relevant information to light in a way that other media simply aren’t able to do. I personally am very grateful for this, and am glad to be a part of Blogburst where I can help bring voices like these to the forefront of mainstream media.

- J. Dock Myrick II

Pluck Social Media Trends Show Increased Consumption by Business Audiences

Pluck just published a new press release focused on how business audiences are responding to social media. The growth of this audience, known for being on the more cautious side of content, is a clear indication of growing comfort around social media for a business audience compared to just a year ago.

NEW YORK – October 30, 2007 – At the Future of Business Media Conference, Pluck™ Corporation today announced several new trends in the adoption of its social media technology, which includes the BlogBurst blog syndication network and the SiteLife social media suite, by business readers. The company also announced that its social media technologies are accessible to more than 10 million readers of leading business media web sites around the world.

Read the rest of the press release here.

Making Sense of Your Google Page Rank

Those of you tracking your Google Page Rank (PR) may be well aware of the huge pandemonium that arrives whenever Google is said to be “updating its algorithm” or “distributing penalties.” Google takes these steps periodically in an effort to provide the most relevant results and ensure that no dubious or “black hat” techniques are being used to toy with the system.

PageRank is Google’s patented method of measuring a site’s authority and popularity. If CNN links to your site in an article about the Middle East conflict, Google can easily assume that your site has some very good content that CNN recognized by linking to your site. Similarly, if your site about the Middle East conflict has dozens of links to Viagra, Make Money Fast!, or other spammy types of sites, Google will look very suspiciously upon your site.

The PageRank that is visible on the Google Toolbar is an approximation of the real PageRank that Google measures for your site. While the Toolbar PageRank changes once or twice a year, the “real” PageRank is always in flux and constantly being adjusted.

When Google updates its PageRank algorithm, their engineers are literally going in and making tweaks to the algorithm it uses to measure various components of a website and assign it Page Rank. Page Rank is separate from other measures of success, such as search engine results. There are other factors outside of links, such as terms and phrases within your content, that affect your ranking in the search engine results pages (SERPs).

Last week, a Google PageRank update occurred that was focused almost exclusively on those sites that were buying, selling, and/or trading links for the express purpose of artificially raising PageRank. Some sites may have fallen through the cracks, and some might have gotten unfairly swept up in the cleanup. We feel compelled to caution that if your site has fallen through the cracks, it would be a very good idea to clean up before the next Google sweep – remove irrelevant links, link swaps, and paid links that don’t use the “nofollow” tag. Google unleashes these new algorithms and spreads penalties a few times a year, so take this time to learn more about how to properly increase your ranking without breaking rules so you can make sure that your page rank goes up without Google coming down on your site. Following the “rules” put down by Google ultimately support your readers by encouraging you to rely on providing well-written, quality content and follow good practices to raise your popularity, rather than leaning on questionable “quick fixes.”

BlogBurst Enhances Coverage of California Wildfires

One of the big values of using blogs to help cover a story is that publishers offer readers a wide range of perspectives. The BlogBurst team has been promoting posts covering the wildfires in California - and the mix of posts in our network offers a wide range of perspectives: a scientific look at Santa Ana winds, environmental commentary, posts from California residents, and social commentary on how the wealth of the area is impacting the resources dedicated to the disaster.

Some blogs that have been adding to the coverage include:

See how USA Today is using BlogBurst to add to its coverage of the story:

CA Wildfire

Blogging Tips from BlogBurst Members

Here are some helpful blogging tips and discussions from your fellow BlogBurst members!

From Content Blog

 

From RugJeff’s Blog About Blogging

Reports: Where Your Blog Was Published

Underneath the heading “Reports” (look to the left side of the page) you can gauge how well your blog is performing in BlogBurst.

  • If you click on “My Activity” you can see the headline impressions your blog has generated.
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    The drop-down menu on the right allows you to change the time span

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  • The “Posts and Publishers” link identifies your top ten posts by headline, date posted, the number of times the post was viewed and lastly, how many people clicked through to your blog

     

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  • The “Post Placement” link allows you to sort by publisher your post placement. You can also view how the post looked on an individual publisher’s site

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Remembering 9/11

This week marks the sixth anniversary of the devastating terrorist attacks that took place on September 11th. Bloggers around the world are paying homage to this unforgettable day, providing personal reflections as well as commentary on relevant current political events. USA Today picked up our special 9/11 blog coverage.

Here are just a handful of featured posts:

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New Bloggers See Pick-Up on Alberto Gonzales Story

It seems like breaking news stories are happening every day, and Monday was certainly no exception. When Attorney General Alberto Gonzales announced his resignation, bloggers jumped on the news with unique analysis and, of course, strong opinions from both sides of the political spectrum.

BlogBurst editors were excited to discover that bloggers outside the typical national news blogs were responding in kind. Here are just some of the bloggers who were picked up for the first time by The San Antonio Express-News and USA Today. Not too shabby…

Breaking News & BlogBurst

On a daily basis, the content needs of our publishers change. When a news story breaks, the BlogBurst editorial team packages and recommends those blog posts which are relevant to the story and complement the site’s existing content. Over the last few weeks, we have compiled content from several blogs according to both topic and time frame, and original thought and opinion.

Here are some of the blog packages we have recommended to our clients:

  • Karl Rove Resigns (USA Today, Reuters, San Antonio Express-News)
  • Barry Bonds Breaks Record (USA Today, Reuters, COX News)
  • Minnesota Bridge Collapse (USA Today, Dayton Daily News)
  • 49ers Coach Bill Walsh (USA Today, Reuters)

Our latest content recommendations involve Hurricane Dean and the devastating aftermath, which you can view on USA Today, the Houston Chronicle, the Austin American-Statesman, and the San Antonio Express-News.

Props to our Top Bloggers

It’s halfway through the quarter here at BlogBurst with fall approaching fast, and we thought we’d step back for a moment and give props to our top bloggers of the summer.

These are the blogs in the BlogBurst network that performed the best based on a combination of headline views and click-throughs to full posts, and they appeared on such sites as USA Today, Reuters and FOXNews.com.

If you’re in our network, you can see the full list on the leaderboard. (If you’re not in our network, you can sign up here.)

Top 10 BlogBurst bloggers since July 1:

  1. BrainBasedBusiness
  2. Back in Skinny Jeans
  3. 20 Second Timeout
  4. The Cooking News
  5. The Driving Woman
  6. Dear Author.Com
  7. Think Progress
  8. Public Eye
  9. Pink Rock Candy
  10. In The Bleachers College Football Blog

We’ll also mention #11, /Film - Blogging the Reel World, which has gotten good play on USA Today.

Congrats, top bloggers!